Marketing

Common Techniques of Product Bundles

Common Techniques of Product Bundles

Product bundling is a marketing strategy in which multiple products are bundled together and marketed as a single unit for a single price. This method is used to persuade customers to purchase additional products. Product bundles include McDonald’s Happy Meals. Instead of selling a burger, .....

Read More »

Advantages of Product Bundling

Advantages of Product Bundling

Product bundling is both an effective price strategy and an appealing technique to upsell and cross-sell a variety of products. The following are three of the most significant advantages of bundling, all of which can assist your company and its bottom line. Bundling allows you to accomplish a lot.....

Read More »

Product Bundling – in Marketing

Product Bundling – in Marketing

Product bundling in marketing refers to the sale of many products or services as a single integrated product or service package. It is a marketing strategy in which numerous products are bundled together and marketed as a single unit for a single price. It is prevalent in many imperfectly competi.....

Read More »

Outbound Marketing (Definition, Benefits, Problem)

Outbound Marketing (Definition, Benefits, Problem)

Outbound marketing is a type of marketing that has been around for a long time. Outbound marketing, sometimes known as “interruption” marketing, is all about getting your message in front of as many people as possible. The marketer waits for consumers to read these advertisements and respond .....

Read More »

Difference between Inbound and Outbound Marketing

Difference between Inbound and Outbound Marketing

Inbound and outbound marketing are two of the most popular overarching marketing methods, and each has its own set of applications, advantages, and challenges. Inbound marketing is a technique that involves creating content or using social media to raise brand recognition so that people learn abo.....

Read More »

Difference Between Purchase Requisition and Purchase Order

Difference Between Purchase Requisition and Purchase Order

The fundamental distinction between a purchase request and a purchase order is that a purchase requisition is used to obtain internal approval to acquire goods or services, whereas a purchase order is used to actually purchase such items. Material input and outflow occur at regular periods in a m.....

Read More »

Digital Avatars can Replace Sales Force and Customer Service

Digital Avatars can Replace Sales Force and Customer Service

Digital avatars, according to an associate professor of marketing at the University of Texas at Arlington, can replace a sales force and customer service employees for a fraction of the cost. Avatars are typically computer-generated representations of people in this context. According to UTA Asso.....

Read More »

Value-Based Pricing

Value-Based Pricing

Value-based pricing (also known as value optimized pricing) is a pricing approach that changes the price depending on the perceived value of the product rather than its historical price. It will increase profitability by producing higher pricing without having a significant impact on sales volume.....

Read More »

Advertising Budget

Advertising Budget

An advertising budget is a forecast of a company’s promotional spending over a given period of time. Advertising is a component of sales and marketing. Money spent on advertising can be viewed as an investment in the company’s growth. The advertising budget plan is the place where an .....

Read More »

Volume Discount

Volume Discount

Volume discount is available for a number of reasons; it refers to the use of reduced rates to encourage a person or a company to buy a large quantity of a product all at once. It is a financial reward that encourages individuals or companies to buy products in large quantities or several units. .....

Read More »

You need a minimum viable company, not a minimum viable product

You need a minimum viable company, not a minimum viable product

I was one of the first investors in Lyft, Refinery 29 and Xamarin. I have been on the Midas list for the past three years and recently had a name on The New York Times list of the top 20 venture capitalists. In 2008, I co-founded Floodgate, one of Silicon Valley’s first seed-level VC funds......

Read More »

Distribution Channel

Distribution Channel

In simple terms, a distribution channel (also called a marketing channel) is the flow from production or manufacturing to the final consumer/buyer that a good or service follows. The path can be as short as a direct connection between the business and the client or multiple interconnected interme.....

Read More »