Strategy firm can be defined as the actions that managers take to attain the goals of the firm. For most firms, the preeminent goal is to maximize the value of the firm for its owners, its shareholders. To maximize the value of a firm, managers must pursue strategies that increase the profitability of the enterprise and its rate of profit growth over time. This lecture briefly describe on strategy of international business. International business strategy refers to plans that guide commercial transactions taking place between entities in different countries.
The Strategy of International Business
