Real Time Marketing means ideas percolate, then suddenly and unpredictably go viral to a global audience. Real Time Marketing is based on up to date events. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers. The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment. It’s when companies develop products or services instantly, based on feedback from customers or events in the marketplace.
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