Marketing

Presentation on Product Development in Sony Ericsson

Presentation on Product Development in Sony Ericsson

Sony Ericsson is one of the top, global, mobile phone manufacturers which serve the worldwide communications market with innovative and feature-rich mobile company. Main objective of this study is to present on Product Development in Sony Ericsson. Sony Ericsson extensive experience of the telecoms arena, a firm commitment to research and development, a unique understanding of customer needs and a leading role in creating industry-wide standards, has led to an extensive portfolio of products to address both technology and customer demands.