The perception of people about Bangladesh:
Bangladesh is a kind of creating imagery in people’s mind. As Kevin lane Keller said that brand knowledge has two components: brand awareness and brand image. Brand awareness is related to the strength of the brand node or trace in memory. On the other hand brand image is people’s perceptions about a brand, as reflected by the brand associations held in peoples’ memory. Brand awareness consists of brand recognition and recall performance. Brand recognition is the peoples’ ability to confirm prier exposure to the brand when given the brand as a cue. Brand recall is peoples’ ability to retrieve the brand from memory when given the category
Measuring Perceptions of people and identifying constraints of Branding Bangladesh
So it is important to know what lies in the people’s mind when they think of Bangladesh. As al rise and jack trout (1981) said, :the perceptions of people in a place are often different from those visiting it”. That is why the study is aimed to find the similarities and differences between the perceptions of native people and foreigners to – understand the divergence of their perceptions.
Chart 1 reveals that in terms of the TOM (top of Mind), it is found that 26% of the native respondents say that over population comes to their when they think about Bangladesh. It is followed by rich in natural beauty (13.2%), corruption (13.2) . however, when all the perceptions are ranked based on the first four recognitions, Bangladesh is rich in natural beauty
(19.2) is found at the top of the list followed by over population (15.4), traffic congestion (9.6%) and load shedding (9.6%) .
Chart 2 reveals that in terms of the TOM (Top of Mind), it is found that when foreigners think about Bangladesh, they think it is the country of friendly people (20.0%), poverty (20.0%),over population (20.0%), and pollution (20.0%),. however, when all the perceptions are ranked based on the first four recognitions, it is also found that they think Bangladesh is a country of friendly people (20.0%), followed by poverty (20.0%), over population (20.0%), load shedding and traffic congestion (20.0%) .
So, it is found that Bangladesh is rich in natural beauty and is country of friendly people are ranked first in the perceptions of native people and foreigners respectively. But there are several negative things like over population, poverty, traffic congestion, load shedding are also in the minds of both foreigners, and native people. This can be shown by the following diagram:
So, it is found that Bangladesh is rich in natural beauty and is country of friendly people are ranked first in the perceptions of native people and foreigners respectively. But there are several negative things like over population, poverty, traffic congestion, load shedding are also in the minds of both foreigners, and native people.
