Norwest’s Lisa Wu Explains how to think Like a VC when Fundraising

TechCrunch Early Stage: Last week at a marketing and fundraising event, Norwest Venture Partners took the stage to discuss how ‘Lisa Wu’ can think like an organization’s capitalist in all aspects of their business. Overlapping in the role of work is dishonest: the best investors and founders need to focus through the vocabulary, understand the weight of the appropriate work, and firmly pitch others.

Plaid, calm, and conducive investor U, like eyebrow test in strategic, engaging chat – used episodes and exercises, beginner founders often turn to pitch deck during fundraising as a visual representation of their story – from the source to the total juicy metrics to the total addressable market. While the format certainly works effectively, the arrival of pitch decks in hot contract environments makes it even tougher.

We gave some pointers on how he reacted to the cool pitch deck and why the founder might want to take some unconventional advice. 

I like it because I can quickly flip through the deck and make an impression on it in general. And I think I’ve read some stats recently, it’s that investors spend every 2 minutes 47 seconds calling in the true sense. For me it is an easy way in a short time, just get a ranking of the business to decide to move forward. However, as a founder, I would probably tell you not to [cold pitch deck].

Because if you send me a pitch call, I’m doing a quick screening and then deciding whether it makes sense for you to combine it, but your goal is really to just try to meet with me to tell the story and let it unfold. And so, give us enough of it – like a blob that you’ll want to keep going is great but if it’s possible I would recommend a late pullback to the pitch deck, although I prefer to take it in advance. 

In other words, he likes sliding founders in DMs with pitch decks but doesn’t think the strategy always gives founders the power to tell stories.