Marketing

Multicultural Marketing

Multicultural Marketing

Multicultural marketing is the practice of marketing to a number of audiences of a particular ethnicity—typically an ethnicity over and above a country’s majority culture, which is sometimes called the “general market place. ” Typically, multicultural marketing takes good thing about the ethnic group’s different cultural referents—such seeing that language, traditions, celebrations, religion and another concepts—to communicate for you to and persuade which audience.