“The growth industry is definitely mature. Less hack, more team, more focus on speed,” Ward Van Gasteren, founder of Grow with Word, told us in an interview this week. “Everyone in the field is learning the best practices very quickly and is implementing them even faster. What then? “Working with a growth professional to find their way can relieve some of the pressure on founders. In our discussion, Van Gasteren talks about the importance of knowledge – qualitative feedback, methodological approach, and when / how to test.
In this week’s TechCrunch Growth Marketing Roundup, you’ll also find two guest columns from Stuart Hillhouse and Sam Richard on how to hire a growth team. Below you will find recommendations from growth marketers from the community. If there are any growth marketers you enjoy working with, please fill out our survey.
Marketer: Maxim Podsolonko, CMO of Fractions
Recommended by: Anonymous
Testimonials: “They provide marketing support and take full ownership of the marketing function, ideal for companies that don’t need a full-time CMO.”
Marketers: Tate Lori, Rank
Recommended by: Anonymous
Testimonials: “They’ve been on my radar ever since their co-owner sold the e-com website Here Pop. Tate and Perrin knew exactly what my site needed to ensure realistic growth. They didn’t break any promises, they didn’t nickel and they didn’t dime me on the way. Honest and genuine agencies that map out how they can and will help you.
(Extra Crunch) Demand Curve: Questions you need to answer in your paid search ad: Hillhouse also wrote an additional crunch article this week about the 14 questions you should answer with your paid search ads. One question he mentions is acceptability and how “shopping in real life is a social activity. Buyers will peek into other people’s cars, compare their tastes and ask for input from those who are with them. Let’s be honest – we’ve all done it, Hillhouse.” The answer is how this behavior can be replicated for online shopping.
(Extra Crunch) How to Hire and Build a Growth Team: Sam Richard, Senior Director of OpenView Growth provides insights on what questions you should ask when hiring a Growth Leader. “A strong incremental fare will already have a benchmark feeling and you should be able to identify which growth lever needs the most help in your customer journey,” says Richard.
