Basic objective of this article is to explain how to choose Loyalty Program. Respect program is structured marketing and advertising efforts that reward, and so encourage, loyal buying behavior – behavior which is potentially beneficial to the particular firm. In marketing commonly and in retailing a lot more specifically, a loyalty card, rewards card, points minute card, advantage card, or club card is usually a plastic or paper minute card, visually similar to a charge card, debit card, or digital card that identifies the card holder being a member in a loyalty program. Here briefly suggest some options, like: Engage your customers, Implement promotions that enhance your brand, Consider the impact to your staff and Ensure your return on investment.