Differentiation Strategy tactic under which a firm objectives to acquire and market unique products for diverse customer segments. Usually employed when a firm has obvious competitive advantages, and will sustain an expensive advertising. It is considered one of three generic marketing strategies which might be adopted by any firm. A differentiation strategy will pursue a unique position among your competition. The aim with the strategy is for the business to become unique inside the minds of it’s customers. For this particular reason, a small businesses needs to make a product offering that may be somehow unique. Uniqueness can be carried out through different aspects like design or brand image, technological know-how, customer service or other attractive characteristics.