Broad objective of this article is to Define and Discuss on Target Marketing. Here explain Target Marketing in international business perspective. Target Marketing is when you zero in on precisely who your customers are, based on how likely a prospect should be to want or need precisely what you’re offering. Once you learn this tactic, you’ll be far before the competition — because a lot of people do business in the willy-nilly way, collecting clients by happenstance. In order to bring in customers and sell in their mind repeatedly, you have to learn them thoroughly, in some ways better than they know themselves.