Broad purpose of this article is to explain Cross Selling procedures. Cross selling would be the action or training of selling an additional goods and services to an current customer. This article deals exclusively with all the latter meaning. Generally, businesses define cross-selling in several different ways. Elements that might influence madness might include how big is the business, the sector it operates within along with the financial motivations of those required to define the definition of. The objectives of cross-selling might be either to enhance the income derived on the client or clients or protect the relationship with all the client or consumers. The approach towards process of cross selling might be varied.