Corporate Branding actually attempt to attach higher credibility to a new product by associating it with a well established company name. By using corporate branding with a successfully marketed product, a company can familiarize consumers with its products and may create brand loyalty. It is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. It affects multiple stakeholders and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions.
Corporate Branding
