The main objective of this report is to analysis Consumer Behavior and Branding Strategy of Nokia Xpress Music. Other objectives of this reports are to identify the position of Nokia XpressMusic mobile phone in the consumer’s minds relative to its competitors, to find out which criteria are relevant for its consumer’s evaluation process, to understand the concepts of consumer behavior that I have learnt in my course and to apply them to my chosen product and to make recommendations on how Nokia Xpress Music mobile phone can improve its position in the market based on the analysis on consumer behavior.
Consumer Behavior and Branding Strategy of Nokia Xpress Music
