The notion involving cognitive inertia relates to similar ideas inside the fields of sociable psychology and attitudinal decision theory, which includes cognitive dissonance, opinion perseverance, confirmation bias, and escalation involving commitment. Cognitive inertia is an extremely important component of love, rely on, and friendship. As an example, if evidence showed that a friend was fraudulent, the cognitive inertia on the friendship would demand much more evidence to form a belief than that forced to form an opinion of a stranger.