Business models start a business, the Internet offers an affordable way to get started. The key to success is to find the right Internet business model for you. Even if you don’t currently have a product that you want to sell, you can get started with just a bit of research. In this lecture briefly focus on How the Internet Reshapes the Competitive Environment. Here also focus on Strategic Mistakes made by early Internet Entrepreneurs and E-commerce Business Models and strategies for the Future.