Atma, an Indonesian company that seeks to make the job search process easier, said today that it has secured $5 million in pre-seed investment, headed by AC Ventures with participation from Global Founders Capital. Founders and executives from the GoTo Group, Advance Intelligence Group, Ula, Lummo, Kopi Kenangan, Sampoerna Strategic, MMS Group, and Xiami were among the round’s strategic investors. With plans to increase Atma’s workforce from 30 to 100 personnel, the investment will be utilized for employment, product development, and its go-to-market strategy.
The website caters to Indonesians of working age who fall into the lower and moderate income bracket, meaning those making less than 10 million IDR (about $700 USD) each month. According to Atma, up to 100 million Indonesians fall within this group. Formerly the vice president of driver income at Gojek, Edy Tan is now the co-founder and CEO of Atma.
According to Tan, one of his duties at GoJek involved enhancing drivers’ lives in a sustainable manner. Driver income fell by an average of 80% at the pandemic’s height. Tan started exploring for alternative ways for drivers to earn money as a consequence. “I observed that drivers typically sought financial stability more so than more income,” he remarked at the time. He started exploring the panorama of economic opportunities for the lower and moderate income group out of intrigue.
When most job seekers described their job search experience as emotionally traumatic and businesses frequently described their candidate search experience as a random walk, he said, “it soon became apparent to me that the job market for the lower and middle income segment is fundamentally broken and ripe for innovation.” Atma is developing a smartphone application for job searchers. Job seekers will be screened for their qualifications, abilities, and cultural fit when they begin applying for employment.
In order to prevent job searchers from getting ghosted after submitting an application, Atma’s app will also give users real-time job application updates. Atma streamlines the recruiting process for organizations by leveraging data to screen, evaluate, and categorize prospects so they know who to interview first. Atma will also offer community elements including networking opportunities, peer-to-peer learning, and professional development initiatives.