The main objective of this report is to get an extensive idea about the effectiveness of ATL or BTL. To investigate the relevance of Below-The-Line activities to current marketing communication practices.
ATL and BTL Advertising
![ATL and BTL Advertising](https://assignmentpoint.com/wp-content/uploads/2014/10/atl-and-btl-advertising.jpg)
The main objective of this report is to get an extensive idea about the effectiveness of ATL or BTL. To investigate the relevance of Below-The-Line activities to current marketing communication practices.