Assignment on The Promotion of Rex Fashion

Description

Rex is a very famous fashion house for young generations. They sell all kinds of male products including exclusive t-shirts, casual shirts, funky shirts, trousers, jeans trousers and many other male clothing.

Exclusive fahion wear

Location : Dhanmondi, Dhaka

Category : Shopping

What’s Hott?

t-shirt and jeans.

Address :

6/A, AnamRangsPlaza 2nd floor,Dhanmondi.

Time : 10:00 am – 08:00 pm

Phone : 01813013037

Mobile : 01715835587

Price : Tk 500 to Tk 1000

Tags: trouser, t shirt, fashion

Executive summary

# This study was to find out the promotional problem of Rex.

# It was requested by Sabrin Rahman.

# It was requested on 05-SEP-2010.

# It investigation was don by Helen Sweety Gomes, Noreen Wadud, Farhana kabir Netu, Tania sarwar, MD. Mehedi Hasan, Asraful Arifen Komol.

The main finding were that they do not advertise there product on air.

It was concluded that they advertise on event or occasions.

The recommendations are that Rex’s promotion should be increase day by day

Introduction

Research is important for fashion house and other organization. It also verify place, production, promotion, price, Research depends on data collect. Information gather and fluctuate about the 4p.Because 4p an important matter for fashion house related all work.

Title

An assessment of research to find out the problem about promotion of REX. But we have also worked with product, price and place of REX.

Aim

To find out the promotion problem of ‘REX’ fashion house.

Objective

To know about the promotion of REX.

To know about the advertisement quality/budget

To know about the place of show room.

To know about the production quality.

To know about there promotion strategy.

To know about price range against the quality.

To know about the brand quality.

To know about the future plan.

Methodology

We Research with 4p (Production,

promotion, price, place) about REX.

1) Firstly we discus with our group about the problem about that how we start our work.

2) We have to collect the data. We used primary and secondary sources.

3) We visit the show room of REX.

4) Asking question of people who are related with the REX for promotion and place department related people.

5) We have also asked question to the customers who buy from REX were or not.

6) We also collect information from net, book and other way.

Rational Study

Work-study is a systemic and comprehensive method of analyzing a problem, so that no factor overlook in evaluating the problem of finding out a solution. It ensured measurement of work content of a job and takes recourse to better method of doing job and thus realized the best utilization of human, machinery and other resources of organization. It can be easily implemented and at a relatively cheap cost, it’s provokes benefit as soon as it is applied and continuous till it is in use and it can reduce hazard by developing safer mood of operation.

Definition of the term used

Promotion: Generally, promotion is communicating with the public in an attempt to influence them toward buying your product or services.

How does promotion differ from advertising/ Promotion is the broader, all inclusive term. Advertising is just one specific action you could take to promote your product or service. Promotion as a general term includes all the ways available to make a product and or service know to and purchase by customers and clients.

The word promotion is also used to specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that its having a big promotion on certain items, for instance, or a business person may refer to as advertisement as a promotion.

Price: Market value, or agreed exchange value, that will purchase a definite quantity, weight, or other measure of a good service. As the consideration given in exchange or transfer of ownership, price forms the essential basis of commercial transactions. It may be fixed by a contract (Such as sale as sale of goods contract), left to be determined by an agreed upon formula at future data, or discovered or negotiated during the course of dealings between the parties involved. In commerce, it boils down to what 1. A buyer is willing to pay, 2. A seller is willing to accept. And 3. The competition is allowing to be charged. With product, promotion and place of marketing mix, it is one of the business variables over which a firm can exercise some degree of control. It is a criminal offense to manipulate prices (see price fixing) in collusion with other suppliers, and to give a misleading indication of price such as charging for items that are reasonably expected to be included in the advertised, list or quoted price. Called also sale price and selling price.

Product: Anything that is produced, whether as a result of generation, growth, labor or by operation of involuntary causes, as the products of season or of the farm the products of manufacturers, the products the brain.

The number or sum obtained by adding one number or quantity to itself as many times as there are units in another number, the number resulting from the multiplication of two or more numbers, as the product of the multiplication of 7 by 5 is 35. In general, the result of any kind of multiplication. See note under multiplication.

To produce; to bring forward.

To lengthen out; to extend.

To produce; to make.

Research

We research for the Rex fashion house to find out the promotional problem. Based on this we prepared a questioner and ask them some question. We visit the show rooms, meet with the manager and customer and collected some information.

We asked them about the promotion problems of Rex. They told us that Rex is increasing its promotional status gradually. They advertise their company and product in newspaper, event tickets, leaflet and banners.

There sales grow up gradually. They are satisfy with there sales and customers. They sponsored events for there add.

They have own designers. They have also own modeler for photograph. The modelers show their creative fashion ware. They have 25th showroom in dhaka cith and 1 showroom that stand in khulna.

Questioner For Manager

Company Name:_____________________ Date:_____________

Name:_________________________ Job:___________________

1) Will you say some thing about Rex Promotion?

2) Why don’t you give your add on TV, magazine, billboard?

3) For the promotion do you have any target market?

4) Do you think your promotion is satisfied enough?

5) Previously there were a lot of add but now why no add are been seen?

6) How many showrooms do you have?

7) Do you have taken any steps for increase your promotion?

8) Are you think that your product quality is good?

9) Do you get any customer complain?

Questioner for Customer

Name: ___________________

1) Are you regular customer?

Yes No

2) Have you have seen Rex billboard or magazine?

3) Are you satisfied with the Rex promotion?

4) Don’t you think that this add should be more develop?

5) How is product quality?

6) Regarding Rex product quality is the price high or low?

________________________________________________

Literature Review

Research is a management technique by which can be determine standard time of a task and discover the most economical way of doing job.

When we started our research in promotion of REX , we observed research method of advertisement and we make time study, line layout, company background.

But when we observe REX promotion, they can’t give us right information. They have no website also.

They increasing there promotion

Time Schedule