Event sponsorship as a means of brand campaign; uses and benefit of product placements within tv, movies, and video game titles; benefits and troubles of connecting along with e. ment properties in building a brand. Many marketers believe that event sponsorship works better compared to other methods mainly because it tends to offer favorable circumstances in figuring out the customer’s reaction immediately. The event themselves can enable businesses to talk directly using their clients while providing customers the opportunity to try a item. Another reason precisely why most companies desire this strategy as it could draw attention from quite a few communities without mass spending.