MarketingAn Introduction to Integrated Marketing Communications Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.It is defined as customer centric,…
MarketingLecture on Evaluation of Broadcast Media The term broadcast media covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the…
Business MathematicLecture on Business Mathematics Equations An equation of the type ax+by+c = 0 is a linear equation. It shows relation between two algebraic expressions with the sign of equality (=)…
Business MathematicLecture on Annuity Suppose, we want to make payment of Tk.5000 each year for 10 years to an account which earns 6 percent interest, compounded annually, and we…
Business MathematicLecture on Basic Mathematics for Decision Making Economics growth rate is calculated on the basis of rate of growth, compounded annually i.e. the growth of one year will be the part of…
Business MathematicLecture on Differential Calculus The primary objects of study in differential calculus are the derivative of a function, related notions such as the differential, and their applications. In mathematics,…
Business MathematicLecture on Conditions for Maximum and Minimum Values A maximum value of a function is one that is greater than any values immediately preceding or following. A minimum value of a function is…
Business MathematicLecture on Binomial Theorem There are several closely related results that are variously known as the binomial theorem depending on the source. Even more confusingly a number of these…
Business MathematicLecture on Combination Combinations refer to different sets or groups made out of a given lot, without repeating an element, taking one or more of them at a…
Business MathematicLecture on Basic Binomial Theorem Binomial Theorem describes the algebraic expansion of powers of a binomial. According to the theorem, it is possible to expand the power (x + y)n into a…
Business MathematicLecture on Basic Annuity An annuity is a financial institution that is designed to accept and grow funds from an individual and then, upon annuitization, pays out a stream…
International BusinessLecture on International Cooperation Intercontinental cooperation refers to several grouped actions and/or methods exchanged between personalities from different places, voluntarily and according to their own pursuits and strategies. International…