An Introduction to Integrated Marketing Communications
Marketing

An Introduction to Integrated Marketing Communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.It is defined as customer centric,…
Lecture on Evaluation of Broadcast Media
Marketing

Lecture on Evaluation of Broadcast Media

The term broadcast media covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the…
Lecture on Business Mathematics Equations
Business Mathematic

Lecture on Business Mathematics Equations

An equation of  the type ax+by+c = 0 is a linear equation. It shows relation between two algebraic expressions with the  sign of equality (=)…
Lecture on Annuity
Business Mathematic

Lecture on Annuity

Suppose, we want to make payment of Tk.5000 each year for 10 years to an account which earns 6 percent interest, compounded annually, and we…
Lecture on Basic Mathematics for Decision Making
Business Mathematic

Lecture on Basic Mathematics for Decision Making

Economics growth rate is calculated on the basis of rate of growth, compounded annually i.e. the growth of one year will be the part of…
Lecture on Differential Calculus
Business Mathematic

Lecture on Differential Calculus

The primary objects of study in differential calculus are the derivative of a function, related notions such as the differential, and their applications. In mathematics,…
Lecture on Conditions for Maximum and Minimum Values
Business Mathematic

Lecture on Conditions for Maximum and Minimum Values

A maximum value of a function is one that is greater than any values immediately preceding or following. A minimum value of a function is…
Lecture on Binomial Theorem
Business Mathematic

Lecture on Binomial Theorem

There are several closely related results that are variously known as the binomial theorem depending on the source. Even more confusingly a number of these…
Lecture on Combination
Business Mathematic

Lecture on Combination

Combinations refer to different sets or groups made out of a given lot, without repeating an element, taking one or more of them at a…
Lecture on Basic Binomial Theorem
Business Mathematic

Lecture on Basic Binomial Theorem

Binomial Theorem describes the algebraic expansion of powers of a binomial. According to the theorem, it is possible to expand the power (x + y)n into a…
Lecture on Basic Annuity
Business Mathematic

Lecture on Basic Annuity

An annuity is a financial institution that is designed to accept and grow funds from an individual and then, upon annuitization, pays out a stream…
Lecture on International Cooperation
International Business

Lecture on International Cooperation

Intercontinental cooperation refers to several grouped actions and/or methods exchanged between personalities from different places, voluntarily and according to their own pursuits and strategies. International…
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