Marketing
Lecture on Setting Product Strategy
Marketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing the four. The most important…
Lecture
Marketing
Lecture on Creating Customer Value, Satisfaction and Loyalty
Total customer value is the perceived monetary value of the bundle of economic, functional and psychological benefits customers expect from a given market offerings.
Marketing
Lecture on Conducting Marketing Research And Forecasting Demand
The marketing research system is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.
Marketing
Lecture on Marketing Information System
A Marketing Information System (MIS) consists of people, equipments and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing…
Marketing
Lecture on Developing Marketing Plans and Strategies
A Marketing Plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach…
Marketing
Lecture on The Scope of Marketing
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways…
Management
Managing Information and Information Technology
After studying this chapter, you should be able to: 1. Describe the role and importance of information in the manager’s job and identify the basic…
Management
Lecture on Managing Operations Quality and Productivity
Managing Operations is the set of managerial activities used by an organization to transform resource inputs into products, services, or both. The effective management of…
Management
Lecture on Basic Elements of Control
After studying this chapter, you should be able to: 1. Explain the purpose of control, identify different types of control, and describe the steps in…
Management
Lecture on Managing Work Groups and Teams
After studying this chapter, you should be able to: 1. Define and identify types of groups and teams in organizations, discuss reasons why people join…
Management
Managing Interpersonal Relations and Communications
After studying this chapter, you should be able to: 1. Describe the interpersonal nature of organizations. 2. Describe the role and importance of communication in…
Management
Managing Leadership and Influence Processes
After studying this chapter, you should be able to: 1. Describe the nature of leadership and relate leadership to management. 2. Discuss and evaluate the…
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