Lecture on Sales Planning and Budget
Marketing

Lecture on Sales Planning and Budget

A budget is a financial road map companies use to plan future expenditures. Companies spend time and resources in developing a budget to ensure it…
Lecture on Recruiting The Salesforce
Marketing

Lecture on Recruiting The Salesforce

Recruiting is the process of finding good people and ultimately selecting them for the organization. Recruitment is finding potential job applicants, telling them about the…
Lecture on Professional Sales Manager
Marketing

Lecture on Professional Sales Manager

Sales Manager on the ultimate success or failure of any business depends on how well it can sell products. Sales is the only activity that…
Lecture on Personal Selling
Marketing

Lecture on Personal Selling

Personal selling is face to face interaction with  potential buyers. Personal selling occurs where an individual salesperson sells a product, service or solution to a client.…
Lecture on Organizing the Sales Personnel
Marketing

Lecture on Organizing the Sales Personnel

Sales personnel can be eager to bring in revenues for your company. However, they will need specific guidance to succeed. Your sales team will need…
Lecture on Sales Force Performance
Marketing

Lecture on Sales Force Performance

Sales force on the path to significantly higher performance. The sales literature focuses on sales control as one means to accomplish this. To complement sales…
Lecture on Thinking Like A Business Researchre
Marketing

Lecture on Thinking Like A Business Researchre

A Good business researchre is based on sound reasoning – finding correct premises, testing the connections between their facts and assumptions, making claims based on…
Lecture on Business Research Requests And Proposals
Marketing

Lecture on Business Research Requests And Proposals

Proposal is a work plan, prospectus, outline, statement of intent, or draft plan for a research project. The research proposal is an activity that incorporates…
Lecture on The Research Process
Marketing

Lecture on The Research Process

The research process includes various decision stages involved in a research project and the relationship between those stages. The research does not requires completion of each step…
Lecture on Surveys
Marketing

Lecture on Surveys

A survey is a measurement process used to collect information during a highly structured interview. The communication approach involves surveying or interviewing people and recording…
Lecture on Business Research
Marketing

Lecture on Business Research

Business research is a systematic inquiry that provides information to guide managerial decisions. It is a process of planning, acquiring, analyzing and disseminating relevant data,…
Lecture on Research Design: An Overview
Marketing

Lecture on Research Design: An Overview

Research design is the blueprint for fulfilling research objectives and answering questions. Data collection design are Sampling design, Instrument development.
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