MarketingLecture on Sales Planning and Budget A budget is a financial road map companies use to plan future expenditures. Companies spend time and resources in developing a budget to ensure it…
MarketingLecture on Recruiting The Salesforce Recruiting is the process of finding good people and ultimately selecting them for the organization. Recruitment is finding potential job applicants, telling them about the…
MarketingLecture on Professional Sales Manager Sales Manager on the ultimate success or failure of any business depends on how well it can sell products. Sales is the only activity that…
MarketingLecture on Personal Selling Personal selling is face to face interaction with potential buyers. Personal selling occurs where an individual salesperson sells a product, service or solution to a client.…
MarketingLecture on Organizing the Sales Personnel Sales personnel can be eager to bring in revenues for your company. However, they will need specific guidance to succeed. Your sales team will need…
MarketingLecture on Sales Force Performance Sales force on the path to significantly higher performance. The sales literature focuses on sales control as one means to accomplish this. To complement sales…
MarketingLecture on Thinking Like A Business Researchre A Good business researchre is based on sound reasoning – finding correct premises, testing the connections between their facts and assumptions, making claims based on…
MarketingLecture on Business Research Requests And Proposals Proposal is a work plan, prospectus, outline, statement of intent, or draft plan for a research project. The research proposal is an activity that incorporates…
MarketingLecture on The Research Process The research process includes various decision stages involved in a research project and the relationship between those stages. The research does not requires completion of each step…
MarketingLecture on Surveys A survey is a measurement process used to collect information during a highly structured interview. The communication approach involves surveying or interviewing people and recording…
MarketingLecture on Business Research Business research is a systematic inquiry that provides information to guide managerial decisions. It is a process of planning, acquiring, analyzing and disseminating relevant data,…
MarketingLecture on Research Design: An Overview Research design is the blueprint for fulfilling research objectives and answering questions. Data collection design are Sampling design, Instrument development.