Lecture

Brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or…

Brand based comparative approaches guide about the changes in an element of a brand or marketing activity and its impact on the target brand versus…

Brand Positioning is the heart of the marketing strategy. It is act of designing the company’s offer and image so that it occupies a distinct…

Brand extensions also facilitates in different ways process of firming position of parent brand in mind of consumer. It helps parent brand state its true…

Branding is about consumer’s perception of the offering—how it performs, how it looks, how it makes one feel, and what messages it sends.Marketing Communications (or…

Organizational culture is “a pattern of basic assumptions that are taught to new personnel as the correct way to perceive, think, and act on a…

There is hardly any consensus on the meaning of leadership. Some view leadership as ‘getting others to follow’. This is also viewed as  the process…

A Group Dynamics is an association of two or more individuals interacting and interdependent who have come together to achieve particular objective. As Schein put,…

Emotions are intense feelings that are directed at someone  or something. All feelings are not emotions. Emotions or inner thoughts are complex. In line with some…

Motivation, as defined by Luthans, is “a process that starts with a physiological or psychological deficiency or need that activates behavior or a drive that…

Time Value of Money is the idea that money available at the present time is worth greater than the same amount in the future due…

Operations Management Refers to the management of the production system that transforms inputs into finished goods and services. • Production system: the way a firm…