Entrepreneurship DevelopmentStarting a New Business A good business plan is not only important in developing the opportunity but also essential in determining the resources required, obtaining those resources and successfully…
Entrepreneurship DevelopmentChoosing the Right Location and Layout Choosing a form of ownership and selecting particular sources of financing, the Right Location decision has far-reaching and often long-lasting effects on a small company’s…
Entrepreneurship DevelopmentCrafting a Winning Business Plan Business Plan is a blueprint for future course of action. Planning means deciding in advance what is to be done in future. “Business Plan is…
Entrepreneurship DevelopmentDebt and Equity Raising the money to launch a new business venture has always been a challenge for entrepreneurs. Capital markets rise and fall with the stock market,…
Entrepreneurship DevelopmentIntegrated Marketing Communications and Pricing Strategies Every business needs to construct, maintain and continually evolve an integrated marketing communications system. Such a system is comprised of advertising, publicity or public relations…
EconomicsLecture on Open Economy An open economy is an economy where there are no barriers to international trade. A market economy is an economy where government does not regulate…
EconomicsMoney Growth and Inflation Inflation is a sustained increase in the price level. It is a continuous increase versus a “once-and-for-all” increase in prices. Inflation deals with the increase in…
EconomicsLecture on the Monetary System Money is the set of assets in the economy that people regularly use to buy goods and services from other people. A commodity money system…
International BusinessLecture on International Trade and Investment Trade is the voluntary exchange of goods, services, assets, or money between one person or organization and another. International trade is trade between residents of…
ManagementLecture on Liquidity and Reserve Management A financial institution is considered to be “liquid” if it has ready access to immediately spendable funds at reasonable cost at precisely the time those…
MarketingLecture on Consumer Testing Consumer Testing are Quality expectations and the range of safety requirements you must satisfy become more complex everyday. Consumer Testing Services, a division of the…
BusinessLecture on Business Strategy Business strategy typically is a document that clearly articulates the direction a business will pursue and the steps it will take to achieve its goals.…