Starting a New Business
Entrepreneurship Development

Starting a New Business

A good business plan is not only important in developing the opportunity but also essential in determining the resources required, obtaining those resources and successfully…
Choosing the Right Location and Layout
Entrepreneurship Development

Choosing the Right Location and Layout

Choosing a form of ownership and selecting particular sources of financing, the Right Location decision has far-reaching and often long-lasting effects on a small company’s…
Crafting a Winning Business Plan
Entrepreneurship Development

Crafting a Winning Business Plan

Business Plan is a blueprint for future course of action. Planning means deciding in advance what is to be done in future. “Business Plan is…
Debt and Equity
Entrepreneurship Development

Debt and Equity

Raising the money to launch a new business venture has always been a challenge for entrepreneurs. Capital markets rise and fall with the stock market,…
Integrated Marketing Communications and Pricing Strategies
Entrepreneurship Development

Integrated Marketing Communications and Pricing Strategies

Every business needs to construct, maintain and continually evolve an integrated marketing communications system. Such a system is comprised of advertising, publicity or public relations…
Lecture on Open Economy
Economics

Lecture on Open Economy

An open economy is an economy where there are no barriers to international trade. A market economy is an economy where government does not regulate…
Money Growth and Inflation
Economics

Money Growth and Inflation

Inflation is a sustained increase in the price level. It is a continuous increase versus a “once-and-for-all” increase in prices. Inflation deals with the increase in…
Lecture on the Monetary System
Economics

Lecture on the Monetary System

Money is the set of assets in the economy that people regularly use to buy goods and services from other people. A commodity money system…
Lecture on International Trade and Investment
International Business

Lecture on International Trade and Investment

Trade is the voluntary exchange of goods, services, assets, or money between one person or organization and another. International trade is trade between residents of…
Lecture on Liquidity and Reserve Management
Management

Lecture on Liquidity and Reserve Management

A financial institution is considered to be “liquid” if it has ready access to immediately spendable funds at reasonable cost at precisely the time those…
Lecture on Consumer Testing
Marketing

Lecture on Consumer Testing

Consumer Testing are Quality expectations and the range of safety requirements you must satisfy become more complex everyday. Consumer Testing Services, a division of the…
Lecture on Business Strategy
Business

Lecture on Business Strategy

Business strategy typically is a document that clearly articulates the direction a business will pursue and the steps it will take to achieve its goals.…
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