Strategic Role of Information in Sales Management
Marketing

Strategic Role of Information in Sales Management

Prime objective of this lecture is to present on Strategic Role of Information in Sales Management. Sales potential refers to the portion of the market potential that…
The process of Selling and Buying
Marketing

The process of Selling and Buying

Basic objective of this lecture is to present on the process of selling and Buying. In the old world of selling, a salesperson departed the office…
Linking Strategies and Sales Role in Customer Relationship Managements
Marketing

Linking Strategies and Sales Role in Customer Relationship Managements

General objective of this lecture is to present on Linking Strategies and Sales Role in Customer Relationship Managements. The formulation of the firm’s sales program often enters…
Salesperson Performance: behavior role Perceptions and Satisfaction
Marketing

Salesperson Performance: behavior role Perceptions and Satisfaction

The salesperson believes the role demands of two or more of his or her role partners are incompatible. Thus, the individual cannot possibly satisfy them…
Sales Management in Twenty First Century
Marketing

Sales Management in Twenty First Century

Principle purpose of this lecture is to present on Sales Management in Twenty First Century. The customer’s perspective, expectations and needs from sales forces are dramatically different…
Sales Aptitude Criteria for Selecting Salespeople
Marketing

Sales Aptitude Criteria for Selecting Salespeople

The aim of this lecture is to present on Sales Aptitude Criteria for Selecting Salespeople. A number of variables are related to salespeople’s psychological traits and abilities.…
Salesperson Performance in Motivating the Sales Force
Marketing

Salesperson Performance in Motivating the Sales Force

Prime purpose of this lecture is to present on Salesperson Performance in Motivating the Sales Force. Involve salespeople and give them a voice. Decisions handed down without…
Sales Force Recruitment and Selection
Marketing

Sales Force Recruitment and Selection

Different sales jobs require different skill sets, and this suggests people with different personality traits and abilities should be hired to fill them. In companies…
Organizing the Sales Effort
Marketing

Organizing the Sales Effort

Organizing the activities and management of the sales force is a major part of strategic sales planning. Until recently, however, significant cultural and organizational restructuring…
Lecture on Risk and Return
Finance

Lecture on Risk and Return

Risk and Return in it comes to financial matters, we all know what risk is the possibility of losing your hard-earned cash. And most of…
Social Structure
Sociology

Social Structure

Modern societies are complex, especially compared with other earlier social arrangement. Until about 10-12,000 years ago the hunting and gathering type of society was the…
Motivation: from Concept to Applications
Management

Motivation: from Concept to Applications

Major purpose of this lecture is to present on Motivation: from Concept to Applications. Motivation is work group of employees who meet regularly to discuss their quality…
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