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Telemarketing is often used to try to sell a product or service, but it can also take the form of surveys or information gathering. It…

Horizontal Integration are referring to a strategy in which a firm acquires similar firms to increase its market share and profits. It can lead to…

This article describe about Market Dominance, which is a measure of the quality of a brand, service or product relative to competition. It must see…

This article talks about Engagement Marketing, which described as a way of interacting with consumers in order to increase exposure and loyalty to a brand.…

Promotion in Marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular…

Marketing Strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain…

Consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by…

Revenue Model is generally used for mid and long-term projections of a company’s profit potential and operation. It identifies which revenue source to pursue, what…

Enterprise Architecture is the process of translating business vision and strategy into effective enterprise change by creating, communicating, and improving the key principles and models…

This article actually describe about Business Model Canvas, which is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and…

Marketing Intelligence is usually the first data set analysed by a company about a specific market. It is the external data collected by a company…

Software Analytics is an area of explosive growth, which gathering billions and billions of metrics from live production software, including user clickstreams, mobile activity, end…