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Value Added Theory is a perspective within the functionalist tradition based on the idea that several conditions must be in place for collective behavior to…

Product Lining is a series of different products which form a group, all made by the same company. It is amarketing process where in products…

This article describe about Disruptive Innovation, which is the process of developing new products or services to replace existing technologies and gain a competitive advantage.…

Technology Life Cycle describes the stages of technology in the stage of development of a product and utilization of the technology involved in the business.…

Service in Terms of Economics is consumed at the point of sale. It is a type of economic activity that is intangible, is not stored…

Product Churning is the flooding of a market with new products in the hope that one of them will become successful. It is sometimes practiced…

Negotiation is the process between two or more parties each with its own aims, needs, and viewpoints seeking to discover a common ground and reach…

Subliminal Stimuli producing an emotional response hinges on the speed at which these hidden messages are embedded into other stimuli. It refer to unconscious perception…

Mass Media means technology that is intended to reach a mass audience. The most common platforms for mass media are: books, the Internet, magazines, movies,…

This article describe about Nielsen Ratings, which was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand…

This article actually focus on Billboard, which is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. It present…

Advertising Campaign actually focus on a common theme and one or few brands or products, or be directed at a particular segment of the population.…