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MarketingBrand Awareness Brand Awareness is pretty easy to define in abstract, but it is less easy to attain. It is a key consideration in Consumer Behaviour and…
MarketingCo-Marketing Co-Marketing (or Collaborate marketing) is an alternative term for cooperative advertising. It is a marketing practice where two companies cooperate with separate distribution channels, sometimes…
BusinessCommercial Intelligence Commercial Intelligence also known as corporate or competitive intelligence. It is the highest and most comprehensive form of legal, ethical open source intelligence as practiced…
Strategic ManagementCompetitive Intelligence Competitive Intelligence essentially means understanding and learning what’s happening in the world outside your business so one can be as competitive as possible. It is…
EconomicsEconomic Methodology Economic Methodology concerns the principles underlying economic argumentation. It will discuss current economic problems and focus on providing suitable framework to study further various fields…
EconomicsLaw of Demand Law of Demand actually says that the higher the price, the lower the quantity demanded, because consumers’ opportunity cost to acquire that good or service…
EconomicsInverse Demand Function Inverse Demand Function is not the reciprocal of the demand function—the word “inverse” refers to the mathematical concept of an inverse function. It is a…
EconomicsComplementary Good Complementary Good actually means a good’s demand is increased when the price of another good is decreased. It is a good with a negative cross…