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Store Brand is an item offered for sale under a store’s own label. It is a brand, usually for multiple products and usually unadvertised, for…

This article talks about Individual Branding, which is a marketing strategy of branding different products by different names. It is the most effective when the…

Brand Equity is important when a company wants to expand its product line. It is the perceived value of a known name, logo or other…

Product Bundling generally made up of complementary items or, less frequently, similar items. It is unique and probably most underutilized way to increase e-commerce revenue…

The detrimental effect of a company’s new product on the market success of its current and similar goods is cannibalization. This applies to a decline…

Project Portfolio Management (PPM) is a formal approach that an organization can use to orchestrate, prioritize and benefit from projects. It provides program and project…

This article actually describe about Price War, that is a intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell…

Penetration Pricing is most appropriate when demand for a new product is expected to be high and the product can be easily copied by many…

This article describe about Nonprobability Sampling, which is a type of unit sampling where it is not known which of the units will be picked…

Multistage Sampling is a complex form of cluster sampling. It is the probability sampling technique wherein the sampling is carried out in several stages such…

Cluster Sampling is a type of sampling method, which is a technique that generates statistics about certain populations. It is often used in marketing research.…

This article talks about Stratified Sampling, which is a method of variance reduction when Monte Carlo methods are used to estimate population statistics from a…