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Technology Life Cycle describes the stages of technology in the stage of development of a product and utilization of the technology involved in the business.…

Service in Terms of Economics is consumed at the point of sale. It is a type of economic activity that is intangible, is not stored…

Product Churning is the flooding of a market with new products in the hope that one of them will become successful. It is sometimes practiced…

Negotiation is the process between two or more parties each with its own aims, needs, and viewpoints seeking to discover a common ground and reach…

Subliminal Stimuli producing an emotional response hinges on the speed at which these hidden messages are embedded into other stimuli. It refer to unconscious perception…

Mass Media means technology that is intended to reach a mass audience. The most common platforms for mass media are: books, the Internet, magazines, movies,…

This article describe about Nielsen Ratings, which was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand…

This article actually focus on Billboard, which is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. It present…

Advertising Campaign actually focus on a common theme and one or few brands or products, or be directed at a particular segment of the population.…

Perceptual Mapping is a marketing research technique, which used to compare different product brands across the two or more dimensions. It is a diagrammatic technique…

This article actuallu focus on Mandatory Labelling, which is the requirement of consumer products to state their ingredients or components. It has been a major…

Corporate Branding actually attempt to attach higher credibility to a new product by associating it with a well established company name. By using corporate branding…