To Fully Embrace Product-Led Growth, Build a Strong Product Ops Team

To Fully Embrace Product-Led Growth, Build a Strong Product Ops Team

In today’s digital market, a company’s ability to leverage its product may reveal a lot about it. Your product cannot merely be the mechanism by which you provide services and value to clients if you are a forward-thinking company (although it certainly has to be that). Your product is now the focal point of every aspect of your organization thanks to the growth of the “product-led” trend. A sales tool, that is. It’s a marketing channel. It is a help desk.

Product teams have been given more freedom and have had to work more effectively with other departments as a result of a product-led strategy. Since the regions in which most of that communication has to place have historically worked in silos, it can be challenging to execute this without a hitch. Fortunately, there is a solution, and it entails accepting a new role that may act as the conciliator and organizer in a product-led company. This role, known as product operations (commonly shortened to product ops), is becoming common among the most progressive businesses.

A new position for a new corporate structure, Product operations, which is often a member of the product team, stands at the nexus of product, engineering, and customer success. By incorporating intangible characteristics and value into the product as well as enhancing procedures, alignment, and communication surrounding the product, this role aids in driving business results for the product. Similar to how sales and marketing operations support their respective divisions. It’s a critical function for any company that wants to make its product the “center of the wheel.”

Think about the self-guided tours, free trials, and freemium versions that businesses provide as examples of how a product-led strategy profoundly affects the consumer experience. The sales representative no longer speaks as much as the software now. Prospective buyers and customers may now prove the worth of a product to themselves. Alternatively, from the viewpoint of marketing, think about how product analytics capabilities provide teams with unmatched insight into the top cross-selling and upselling chances for clients. Being product-led transforms how businesses and customers interact in many ways.