Business

Brand Equity is important when a company wants to expand its product line. It is the perceived value of a known name, logo or other…

Product Bundling generally made up of complementary items or, less frequently, similar items. It is unique and probably most underutilized way to increase e-commerce revenue…

Strategic Human Resource Management of British American Tobacco Bangladesh British American Tobacco is the world’s most international tobacco group. Based in London, U.K. it is…

The detrimental effect of a company’s new product on the market success of its current and similar goods is cannibalization. This applies to a decline…

Project Portfolio Management (PPM) is a formal approach that an organization can use to orchestrate, prioritize and benefit from projects. It provides program and project…

This article actually describe about Price War, that is a intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell…

Penetration Pricing is most appropriate when demand for a new product is expected to be high and the product can be easily copied by many…

This article describe about Nonprobability Sampling, which is a type of unit sampling where it is not known which of the units will be picked…

Multistage Sampling is a complex form of cluster sampling. It is the probability sampling technique wherein the sampling is carried out in several stages such…

Cluster Sampling is a type of sampling method, which is a technique that generates statistics about certain populations. It is often used in marketing research.…

This article talks about Stratified Sampling, which is a method of variance reduction when Monte Carlo methods are used to estimate population statistics from a…

Survey Methodology is the study of survey methods and the sources of error in surveys. It includes instruments or procedures that ask one or more…