Business

The Capital Market is a kind of financial market where corporate or government securities are created and patronized for the purpose of creating long-term finance…

Money market is a wholesale market with an exchange of several financial instruments. It refers to dealing in debt assets of the very short term.…

A financial market is a place where buyers and sellers meet to trade in financial assets like shares, securities, derivatives, currencies, and commodities. A financial…

A brand ambassador is an advocate of a particular company’s products and services. S/He is a person who is hired by an organization or company…

Brand equity is the total value of the brand as a distinct asset. It is a marketing term that describes a brand’s value. It is a…

Cause marketing refers to marketing that involves a partnership between a business and a non-profit organization. It is marketing done by a for-profit business that…

The term fixed-rate mortgage (FRM) is a completely amortizing mortgage loan where the interest rate on the bond stays the same over the loan period…

Planned obsolescence is a method of stimulating consumer demand by designing products that wear out or become outmoded after limited use. It describes a strategy…

The nominal interest rate (NIR) or nominal rate of interest refers to the rate of interest before considering inflation. An interest rate is considered nominal…

The Effective Interest Rate (EIR), also known as Effective Annual Interest Rate (EAR), Annual Equivalent Rate (AER), or Simply Effective Rate, is the Actual Return…

Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. It is a pattern of consumer behavior through which consumers…

Pro-forma Invoice A pro forma invoice is a preliminary bill of sale sent to buyers in advance of a shipment or delivery of goods. It…