Lecture on Competitive Strategies in Expanding Markets

Lecture on Competitive Strategies in Expanding Markets

There are a number of ways of growing or expanding a business. This Lecture focus to discuss on Competitive Strategies in Expanding Markets. Competitive strategy refers to…
Measuring the Effectiveness of the Promotional Program

Measuring the Effectiveness of the Promotional Program

It’s a Lecture Paper on Measuring the Effectiveness of the Promotional Program. Marketing effectiveness is the quality of how marketers go to market with the…
Lecture on The Role of IMC in the Marketing Process

Lecture on The Role of IMC in the Marketing Process

IMC is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools,…
An Introduction to Integrated Marketing Communications

An Introduction to Integrated Marketing Communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.It is defined as customer centric,…
Lecture on Evaluation of Broadcast Media

Lecture on Evaluation of Broadcast Media

The term broadcast media covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the…
Presentation on Feasibility Planning of a New Product

Presentation on Feasibility Planning of a New Product

Businesses give attention to designing new products and selling these items to customers by feasibility planning. Their goal with creating new services involves two parts.…
New Product Planning

New Product Planning

New Product Planning is the ongoing process regarding identifying and articulating market requirements comprise a product’s characteristic set. New product planning serves for the reason…
Lecture on Business Mathematics Equations

Lecture on Business Mathematics Equations

An equation of  the type ax+by+c = 0 is a linear equation. It shows relation between two algebraic expressions with the  sign of equality (=)…
Lecture on Annuity

Lecture on Annuity

Suppose, we want to make payment of Tk.5000 each year for 10 years to an account which earns 6 percent interest, compounded annually, and we…
Lecture on Basic Mathematics for Decision Making

Lecture on Basic Mathematics for Decision Making

Economics growth rate is calculated on the basis of rate of growth, compounded annually i.e. the growth of one year will be the part of…
Lecture on Differential Calculus

Lecture on Differential Calculus

The primary objects of study in differential calculus are the derivative of a function, related notions such as the differential, and their applications. In mathematics,…
Lecture on Conditions for Maximum and Minimum Values

Lecture on Conditions for Maximum and Minimum Values

A maximum value of a function is one that is greater than any values immediately preceding or following. A minimum value of a function is…
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