Strategies of Brand Leaders The successful brand leaders have achieved the same helps management students to learn the ropes of the game. If you are hoping to make it…
Define Value Proposition Value proposition which is an essential element of an elevator pitch, should be simple and easy to remember. It should emphasize both the benefits the…
How to Brand Leadership and Growth Brand Leadership will gain insight into the role of a brand and its power and importance as a strategic differentiators, and increase your understanding of…
Effective Managerial Communication The essential for managers to express their thoughts in a positive way. Remember shouting at team members and quarrelling with them lead to no solution;…
Tips for Effective Managerial Communication The good manager, you must have effective communication skills. Whether it’s relaying information to employees that you oversee or checking in with your own boss,…
Customer Relationship Management Customer Relationship Management is an upright concept or strategy to solidify relations with customers and at the same time reducing cost and enhancing productivity and…
Brand Value Measurement Brand value and the methodology for calculation of the brand value is widely debated. When organizations pay a huge premium or goodwill to acquire a…
What is Social Media Marketing The definition of social media marketing is hard to truly describe, but a popular definition says that it is the methodical use of marketing with…
Human Resource Audit The word “audit” comes from the Latin verb audire , which means, to listen. Listening implies an attempt to know the state of the affairs…
Performance Appraisal Methods Performance Appraisals is the assessment of individual’s performance in a systematic way. It is a developmental tool used for all round development of the employee and…
Footwear Industry in Bangladesh Footwear industry in Bangladesh The Footwear Industry in Bangladesh has started since the colonial era, although its modernization took place only in the late 1980s.…
Performance Appraisal Process Performance appraisal is the setting up of the standards which will be used to as the base to compare the actual performance of the employees.…