Marketing

Social media optimization (SMO) is the process of optimizing our website to make it more “sociable.” In other words, SMO makes it easier for our…

A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with…

Local Advertising is used in Geo marketing. It is the strategy of targeting audiences close to the location of business with messages reflecting the local…

In marketing, marketing geography (also called geomarketing) is a discipline that uses geolocation in the process of planning and implementation of marketing activities. You can…

When it comes to connecting with potential customers, there are few things more valuable than trust. Trust-based marketing is a marketing theory based on building consumer…

Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. It…

In marketing terms, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to…

Non-price competition is a form of competition in which two or more producers use such factors as packaging, delivery, or customer service rather than price…

B2C (business to consumer) Under this system, consumers buy goods directly from manufacturers or any other businessmen. B2C sales can refer to any sales process…

B2B (Business to business) In b2b type, business takes place among many business organizations such as wholesalers and retailers. It is a form of transaction…

Advertisement Advertisement is a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc. This is an art of…

Overall Basis of Market Segmentation Market segmentation means dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require…