Marketing

Planned obsolescence is a method of stimulating consumer demand by designing products that wear out or become outmoded after limited use. It describes a strategy…

Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. It is a pattern of consumer behavior through which consumers…

A corporate image of a company can be defined as an image that people hold in their minds about the company, its products, and its…

A brand community is a group of customers who are invested in a brand beyond what is being sold. These customers want to become a…

In marketing, brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal media.  A proactive plan can help…

Language is one of the most important definers of any brand. Brand language refers to the words, and even images, a brand uses to define its…

Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. It measures the level of…

A good product name is foremost informative and should in some way reflect the personality behind your brand identity. Product naming is the process of…

Branding is a marketing method in which an organization establishes an easily recognizable name, emblem, or logo as belonging to the product. Brands are used…

The 4Ps of marketing are the four essential factors involved in marketing a good or service to the public. These include the marketing mix, which…

The SEO and SMO are the techniques of driving the traffic on a selected site. The SEO uses the search engine while SMO utilizes social…

Search engine optimization (SEO) may be a technique that’s used for optimizing our website for increasing the organic traffic from programs to our site and…