Marketing

Advertising appropriation also regarded as an advertising budget, is a company’s allocation of promotional fees over a unique time period. Because appropriation in itself is…

Share of wallet (SOW) is a strong marketing metric; it is the dollar sum consistently committed by an average consumer to a single brand rather…

Market Cannibalization is also known as corporate cannibalism; it is a revenue loss triggered by the launch of a new product by a corporation that…

A marketing campaign, or a marketing strategy, is a systematic course of action to sell something, i.e. a product, service, or brand, and promote something.…

The word brand recognition refers to the tendency of customers to distinguish a particular brand by its characteristics over another. Brand awareness is just what…

Typefaces A typeface is a set of characters of the same design. Typefaces come in several sizes and usually in several fonts (bold, italic, etc.).…

Dynamic pricing is a method firms use to constantly adjust the price of goods/services depending on demand. It also referred to as demand pricing, or…

Trade Mark A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. It is a sign capable…

Trade Discount A trade discount is a reduction in price a manufacturer or wholesaler gives a wholesale or retail when they buy a product or…

Tied Shop is a business that has agreed to sell only a particular supplier’s products. It refers to a type of retail shop that is…

Sky Advertisement is an advertisement on a large banner, towed behind an airplane so that it can be viewed by people on the ground. It is…

Scientific Advertisement A scientific advertisement is one that involves a scientific method of analysis, classification, assembling, conclusion, testing of the conclusion, and finally the application…