Marketing

Competitive Advantage is an advantage a firm has in excess of its competitors, and can generate greater revenue or margins or hold on to more…

Marketing strategy is the art of creating value for the consumer. In marketing, value migration will be the shifting of value-creating causes. Value migrates through…

Confusion occurs whenever a consumer fails in order to correctly understand or interpret services and products. This, in change, leads to these making imperfect buying…

Comparative Advertising may be either indirectly as well as directly comparative, good or negative, and seeks “to link or differentiate both competing brands”. Different countries…

Market Overhang is usually an observational theory stating that in a few stocks at peak times, there is the buildup of marketing pressure. This occurs…

The supreme goal of marketers thinking about creating successful viral marketing programs would be to create viral messages that attract individuals with high online community…

Visual ethics is equally related to the ethics of reception, that is usually, with seeing being an ethical act. On the one hand, visual ethics…

The idea of visual literacy has become transforming the age of digital learning along with reflecting the transformation of datagogies for quite a while. Visual…

Visual rhetoric has become approached from a number of academic fields of study such as art history, linguistics, semiotics, cultural studies, business along with technical…

Visual anthropology, by focusing by itself efforts to produce and understand picture, is able to establish many principles and also build theories regarding human visual…

Theorists for instance Louis Wirth along with Talcott Parsons have emphasized the significance of mass advertising as instruments associated with social control. Media influence or…

Visual communication is the communication of ideas throughout the visual display associated with information. Primarily associated with two dimensional photographs, it includes: art work, signs,…