Marketing

The principles of cause marketing consider aligning a brand that has a cause to produce profitable and societal benefits for each parties. These mutual benefits…

The type of information market remains to be evolving, which complicates growth of sustainable organization models. However, certain attributes involving information markets are beginning to…

The pros and cons of legal advertising stay widely discussed as just how much and variety of advertising continues to increase each year. On positive…

Sales process engineering is the engineering of much better sales processes. It is thus the quest to development better ways of selling, making salespeople’s work…

Borderless selling is described as the process involving performing sales transaction between a couple of parties from different countries that is free from actions created…

Pricing is the manual or automatic process of applying prices to get and sales purchases, based on factors such as: a fixed volume, quantity break,…

Quantitative marketing research is the effective use of quantitative research processes to the field involving marketing. It has roots in the two positivist view with…

In marketing as well as the social sciences, observational research is usually a social research technique that requires the direct observation of phenomena. Generally, there are…

Marketing Research Process is a few defined stages in which marketing information can be collected. Typical actions include: 1) identifying and defining your need or…

The word Marketing research mix was designed as a framework to assist researchers to design or evaluate marketing research studies. The name had been deliberately…

Copy Testing is a specialized type associated with digital marketing specifically linked to digital advertising. This requires using software to help deploy copy variants of…

The Attention Tracking process can generally provide for all regions of application in which usually classical eye movement tracking can be utilized. The process is…