Business Plan on New Age BIOTECH
New Age BIOTECH, Inc. was formed develop, market, and license its patented zinc peptide technology. The company has seen total revenue grow from $2.7 million…
Marketing
Rural Tourism Development for the Prefecture of Lassithi in Crete
The development of rural tourism was followed by the changes on tourist’s demands and behavior. Tourism in rural areas offers the potentials for alternative, individual…
Presentation On Bashundhara Tissue
Bashundhara tissue focus on the customer center approach and make profit through customer satisfaction. Bashundhara tissue always tries to turns out to be better than…
Lecture on Communication Customer Value
Integrated marketing communication is the integration by the company of its communication channels to deliver a clear, consistent, and compelling message about the organization and…
Supply Chain Management Retailing and Wholesaling
Retailing includes all the activities in selling products or services directly to final consumers for their personal, non-business use. Retailers are businesses whole sales come primarily…
New Product Development and Product Life Cycle Strategies
New product development is a refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development.
Product Services and Branding Strategy
Product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. E.g. Soap,…
Consumer Buyer Behavior
Consumer buyer behavior refers to the buying behavior of final consumers individuals and households who buy goods and services for personal consumption.
Lecture on Managing Marketing Information
Marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate & distribute needed, timely & accurate information to marketing decision…
Lecture on The Marketing Environment
The marketing environment includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers.
Company and Marketing Strategy
Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the…
Lecture on Advertising and Promotion
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising or advertizing is a form…
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