Marketing

Reasons to measure effectiveness

Reasons to measure effectiveness

To determine the effectiveness of these expenditures becomes increasingly important. While evaluative research may occur at various times throughout the promotional process (including the development stage), it is conducted…
Report on Rahimafrooz

Report on Rahimafrooz

Introduction: Rahimafrooz, founded in 1954 by Late A. C. Abdur Rahim as a trading company, is one of the largest business groups in Bangladesh. It…
Method of Measure Promotion Effectiveness

Method of Measure Promotion Effectiveness

Promotions are fact of life and a common currency in FMCG. Many would argue that consumers now have a basic expectation that much of what…
Assignment on Marketing Strategy of a Small Business

Assignment on Marketing Strategy of a Small Business

Executive Summary During the recent years the world of business has changed vastly. We the people of different walks of life cannot be able to…
7 Ps of Services Marketing Mix

7 Ps of Services Marketing Mix

Marketing mix was developed by keeping in view the goals of marketing. This also may be adapted to services marketing. The use of traditional marketing…
Customers Satisfaction of Berger Paints Bangladesh Ltd

Customers Satisfaction of Berger Paints Bangladesh Ltd

 Introduction:  Managing the function of each department efficiently and flexible payment procedure is enough for a corporation to achieve success. A prudent multinational company (MNC)…
Competitive Analysis in Cosmetic

Competitive Analysis in Cosmetic

Cosmetic is a highly consumer related item. Therefore a very new company in exporting arena needs to research the market environment of that country including…
How advertising can be designed to differentiate

How advertising can be designed to differentiate

The loyalty is the supposed barrier because competitors would have to spend an equal or greater amount to dislodge the consumer attachment. In fact, advertising…
Difference in Marketing Service Organization Rather Than Consumers

Difference in Marketing Service Organization Rather Than Consumers

The differences in marketing of products and services to organisations rather than consumers are: 1. The business buyer wants to buy. Most consumer advertising offers…
Importance of personal selling

Importance of personal selling

Personal selling is an important element of promotion mix and an effective promotional tool. Personal Selling offers the following compensation. Despite the above advantages, personal…
GrameenPhone Subscriber’s Service Awareness Status

GrameenPhone Subscriber’s Service Awareness Status

Executive Summary As a market leader, GrameenPhone is continuously coming up with new ideas regarding its products and services. Recently, the company is mainly focusing…
GrameenPhone Subscriber’s Service Awareness Status (Part 2)

GrameenPhone Subscriber’s Service Awareness Status (Part 2)

International Roaming campaign: In international Roaming campaign the telemarketing team call to 1544 high revenue generating subscribers to inform about international roaming service. In the…
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