How do we determine the promotional objectives
Introduction: Marketing objectives are defined in terms of specific, measurable outputs (sales volume, market share, profits, and return on investment). They should be quantifiable, realistic…
Marketing
Establishing Objectives and Budgeting for Promotional Program
The rule of business is that whatever they are investing is giving them any benefits or is it just the sunk cost. Marketer wants to…
Source Message and Channel Factors
The extent to which the receiver sees the source as knowledgeable and trustworthy to give information. A source Message characteristic which encompasses similarity, familiarity and likability. The source…
Export Import and Remittance Performance of AB Bank Limited
INTRODUCTION: For partial fulfillment of the requirement of MBA Evening program, Professor M. Muzahidul Islam, Department of Banking, University of Dhaka assigns me to prepare…
Decision making and buyer behaviour process
Decision making and behaviors of buyers and consumers in the exchange process. Both cognitive- and habit-based models of decision making are reviewed and discussed in…
Strategic Role of Information in Sales Management
Prime objective of this lecture is to present on Strategic Role of Information in Sales Management. Sales potential refers to the portion of the market potential that…
The process of Selling and Buying
Basic objective of this lecture is to present on the process of selling and Buying. In the old world of selling, a salesperson departed the office…
Linking Strategies and Sales Role in Customer Relationship Managements
General objective of this lecture is to present on Linking Strategies and Sales Role in Customer Relationship Managements. The formulation of the firm’s sales program often enters…
Salesperson Performance: behavior role Perceptions and Satisfaction
The salesperson believes the role demands of two or more of his or her role partners are incompatible. Thus, the individual cannot possibly satisfy them…
Sales Management in Twenty First Century
Principle purpose of this lecture is to present on Sales Management in Twenty First Century. The customer’s perspective, expectations and needs from sales forces are dramatically different…
Sales Aptitude Criteria for Selecting Salespeople
The aim of this lecture is to present on Sales Aptitude Criteria for Selecting Salespeople. A number of variables are related to salespeople’s psychological traits and abilities.…
Salesperson Performance in Motivating the Sales Force
Prime purpose of this lecture is to present on Salesperson Performance in Motivating the Sales Force. Involve salespeople and give them a voice. Decisions handed down without…
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