Marketing

Effective promotion persuades the customer to relate to the product being marketed. Promotion is one of the key elements of the marketing mix, and deals…

Today’s world respect innovation. Want best quality product at low cost with consumer satisfaction. All of these are challenge to us and we hope we…

Principle purpose of this lecture is to present on Distributing Products Quickly and Efficiently. To increase competitiveness and sales, small businesses should have a specific distribution strategy…

Introduction: Baskin  Robbins an Ice-cream factory was setup in 1945 by IRV ROBBINS and BURT BASKIN, who were brother in law. Robbin was the son…

Prime purpose of this lecture is to present on Developing and Pricing: Products and Services. As your business grows, you may gain the opportunity to consider developing…

The aim of this study is to present on Derivative Market. Derivatives are used to diversify a portfolio or to manage risk. They are also used to…

General purpose of this lecture is to present on the five generic competitive strategies. A firm positions itself by leveraging its strengths. Michael Porter has argued…

Successful business strategy is about actively shaping the game you play, not just playing the game you find. Companies sometimes use strategic alliances or collaborative…

Basic objective of this study is to present on Consumer Motivation. Motivation is the driving force within individuals that impels them to action. This driving force…

Market segmentation can be defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one…

The design of a research study is based on the purposes of the study. If descriptive information is needed, then a quantitative study is likely…

The field of consumer behavior is rooted in the marketing concept, a business orientation that evolved in the 1950s through several alternative approaches toward doing…