Marketing

Brand Leadership will gain insight into the role of a brand and its power and importance as a strategic differentiators, and increase your understanding of…

The essential for managers to express their thoughts in a positive way. Remember shouting at team members and quarrelling with them lead to no solution;…

The good manager, you must have effective communication skills. Whether it’s relaying information to employees that you oversee or checking in with your own boss,…

Customer Relationship Management is an upright concept or strategy to solidify relations with customers and at the same time reducing cost and enhancing productivity and…

Brand value and the methodology for calculation of the brand value is widely debated. When organizations pay a huge premium or goodwill to acquire a…

Introduction In Bangladesh, the people who have to buy the various commodities on sale in the market for their consumption should, at least, according to…

Introduction Bangladesh is a small country with a huge population. Perhaps it is the country with largest consumer comparing its small area. Though in many…

The key people can provide realistic input on what’s achievable and how your goals can be reached, and they can share any insights they have…

Introduction The consumer rights in Bangladesh are protected though the Protection of Consumer Rights Act, 2009 on trade and commerce mechanisms. There are various types…

Brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and…

INTRODUCTION : The relationship between employer and employee or trade unions is called Industrial Relation (IR). Harmonious relationship is necessary for both employers and employees…

 Executive Summary Abdul Monem Ltd is a well known company in Bangladesh. They are especially popular for their Igloo Ice-cream. Every people in our country…