Marketing

Building good relationships are also often necessary if we hope to develop our careers. After all, if your boss doesn’t trust you, it’s unlikely that…

Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end…

The retailer must strive hard to communicate the USPs (Unique selling Proposition) of the brand to influence the buying behavior of the customers. In simpler…

One who sells goods or commodities directly to consumers. These items are purchased from the manufacturer or wholesaler and sold to the end user at…

History In 1806, when the company was founded by 23-year-old William Colgate, it concentrated exclusively on selling starch, soap, and candles from its New York…

E Commerce benefits both the Organization as well as the Customer. Organizations need to keep finding new markets and new customers to ensure they grow.…

Online buying has not been restricted to these alone. You may be surprised to know that cars are being bought online by customers. This new…

E Commerce and E Marketing, generally the concept that comes to one’s mind is the online shopping that we generally engage in. Buying airline tickets,…

Search engine optimization (SEO) is the science of increasing traffic to your Website by improving the internal and external factors influencing ranking in search results.…

Compensation Management simplifies this process for everyone. It allows HR people, line managers, and executives to work together to build a compelling and competitive approach…

The successful brand leaders have achieved the same helps management students to learn the ropes of the game. If you are hoping to make it…

Value proposition which is an essential element of an elevator pitch, should be simple and easy to remember. It should emphasize both the benefits the…