Marketing

I. Executive Summary The American Marketing Association is the largest marketing association in the world, consisting of 45,000 members. AMA is also the market leader…

Executive Summary Agora marks a turning point in the concept of retailing in Bangladesh. From the very beginning of its operation since 2001, the super-market…

 Background of the Report: This internship is a partial requirement of fulfillment of the Master of Business Administration (MBA) degree that provides an on the…

 Origin of the Report This report, Valuation and Analysis: Confidence Cement Limited, has been prepared as a partial requirement to complete the Portfolio Management (F…

Executive Summary PRAN Group was born in 1980, is the largest processors of fruits and vegetables in Bangladesh. At present PRAN group is doing business…

Introduction Women are marginalized and hold the poorer status both in economy and society. Women hold the poorer status than their male counterparts within their…

A global brand is one which is perceived to reflect the same set of values around the world. Global brands transcend their origins and create…

Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology,…

What is business plan? A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and…

Introduction Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing…

Branding is important to know very well what makes are generally. A brand name is the idea or perhaps picture of any specific goods and services…

A brand is the identity of a specific product, service, or business.A brand can take many forms, including a name, sign, symbol, color combination or…