Marketing

1. Which one is the most preferable to you? Product Name Percentage Pepsi 40% Mojo 30% RC Cola 15% Coca Cola 10% Other 5%  Analysis:…

Introduction: During the past century most Companies were small and knew their customer first hand .Managers picked up marketing information by being around people, observing…

The perception of people about Bangladesh: Bangladesh is a kind of creating imagery in people’s mind. As Kevin lane Keller said that brand knowledge has…

Marketing Policy:  a. Customer Segmentation Individual businessman, entrepreneur professionals and established organizations are the main customers of Airtel. They have also a target to take…

Introduction Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix.…

The nature of motives Motive is an inner state that mobilizes bodily energy and directs it in selective fashion toward goals usually located in the…

Executive Summary Crescent Leather Products Limited was established back in 1977. CLPL is a Bangladesh based, fast growing, well equipped tannery with wide range of…

Consumer behavior: The Concept Customer: The term customer is typically used to refer to someone who regularly purchase from a particular store or company. Thus…

The next hot spot in apparel sourcing?   What about: The article is all about the opportunities for Ready-made-garment industry in solid apparel-sourcing to Bangladesh and…

Global Marketing Management: What about: this article is about global economic changes and the impact of this on global marketing management. The article describes the…

The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance. What about: The article is about a broad conceptualization of…

Here the case study naming Blueprinting the Service Profit Chain is a clear demonstration to analyze the service of the operations management. The field of…