Marketing

Brand Awareness is pretty easy to define in abstract, but it is less easy to attain. It is a key consideration in Consumer Behaviour and…

Co-Marketing (or Collaborate marketing) is an alternative term for cooperative advertising. It is a marketing practice where two companies cooperate with separate distribution channels, sometimes…

Geographical Pricing also called “zone pricing” is common in the gasoline industry. In marketing, it is the practice of modifying a basic list price based…

Customer Value Maximization creates a coherent response to the marketing challenges of today – allowing global marketers to adopt advanced analytics and modern marketing technologies and…

This lecture introduce on advert Power Kites. Example: Kite Surfing. Kite Surfing, is a combination of kite flying and surfing, it’s also known as Kite Boarding or…

Product Lining is a series of different products which form a group, all made by the same company. It is amarketing process where in products…

This article describe about Disruptive Innovation, which is the process of developing new products or services to replace existing technologies and gain a competitive advantage.…

Technology Life Cycle describes the stages of technology in the stage of development of a product and utilization of the technology involved in the business.…

Product Churning is the flooding of a market with new products in the hope that one of them will become successful. It is sometimes practiced…

Mass Media means technology that is intended to reach a mass audience. The most common platforms for mass media are: books, the Internet, magazines, movies,…

This article describe about Nielsen Ratings, which was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand…

This article actually focus on Billboard, which is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. It present…